About
Leadership & Executive Coach · Career Development Coach · Managing Director · Enterprise Sales Leader
I am an FMCG senior executive with 25 years of commercial and leadership experience. I combine a strong sales foundation - which gave me a commercial compass - with an end-to-end view of the business.
Today, I bring a broader perspective across strategy, operations, teams, consumers and customers, and building collaborative teams that deliver sustainable growth. I lead businesses and build organizations that deliver results - as Managing Director of HEINEKEN Bulgaria, and previously through senior commercial leadership roles across Russia and Bulgaria.
I am driven by interest and a desire to understand how things work in detail. I naturally build partnerships and networks, and foster environments where people feel connected, trusted, and accountable for performance.
Every person brings a special set of strengths. When people grow and thrive, they create the foundation for business growth.
Insights
Slow down to get into speed. One of my former colleagues once joked that he wouldn’t be surprised to see me with four hands. Others told me they sometimes hesitated to approach me because I always looked too busy. And they were right, I was.
Read on LinkedIn The open door effect. One person leaves. Then another. And suddenly people who weren’t planning to go anywhere start wondering what might be waiting outside...
Read on LinkedIn What if the person deciding your future simply doesn't see you? They may be misjudging you, or you may not yet be visible enough for them to see you clearly. Both are real. Both are worth your attention...
Read on LinkedIn How important is independence to you? I just had a short coaching session with a fellow coach-student. My request was simple: help me get my motivation for sport back...
Read on LinkedIn I was part of the huge system, now I am building my own. Last three days with my Executive MBA classmates - talented, successful, progressive business leaders.
Read on LinkedIn "Do I belong here?" - that's what I thought, sitting in a conference room surrounded by leaders I deeply respected. Global conference. Days of presentations - strategy, execution, inspiring stories, new ways of working. Then Q&A opens. Silence. Someone raises a hand.
Read on LinkedIn The hidden cost of performance management: people who stay and don't care. The more you control, the less you are trusted. Early in my career at HEINEKEN I remember a debate that never got resolved. Should sales representatives work without control from an internal audit team? Does field execution control actually drive results or does it make people feel watched and pressured?
Read on LinkedIn "How do you stand him?" - his ex asked me once. "I don't need to stand him. I love him." - my instant reaction was. It stayed with me because of what the question revealed - the assumption that tolerating someone is the default, that people need to be fixed, managed, endured.
Read on LinkedIn Noomi Blog
Noomi Blog
